Name ten of the greatest rappers of all time, and your list is incomplete without Ice Cube.
Straight out of Compton with the world watching, Los Angeles-born O’Shea Jackson, more commonly known by his stage name Ice Cube, has been setting the record straight since the late ’80s as a lyricist and lead rapper of the famous West Coast rap group. NWA that he didn’t come to play in the rap game. Ice Cube’s raw, unpretentious lyrical content and blatant audacity to creatively articulate on a beat and beat on social issues have earned him massive notoriety and the keen attention of law enforcement. Ice Cube pursued a solo career, releasing his iconic debut album, “AmeriKKKa’s Most Wanted” in 1990. Nearly four decades now in the game, and Ice Cube is still as cool as an ice cube in the game.
Ice Cube isn’t just a rapper. He is a songwriter, actor and film producer. He has made epic appearances in films such as “Boyz n the Hood”, “Barbershop” and “Straight Outta Compton”. Also known for his activism and for his very outspoken and vocal support for racial rights and black empowerment, Ice Cube’s reach as a public influencer is extensive. His success in music and film as well as the support of major brands such as Coors Light and St. Ides sponsored his equally resourceful entrepreneurial involvement.
Here are five companies owned by the hip-hop legend.
Cube Vision, Inc. is an American film and television production company founded by Jackson and Matt Alvarez. More than twenty films and television programs have been broadcast via this platform.
Big3 is a 3-on-3 basketball league founded by Jackson and entertainment director Jeff Kwatinetz in 2017. The league consists of 12 teams whose rosters include former NBA and international players. In 2022, BIG3 became the first professional sports league to be certified Black property and business operated by ByBlack and US Black Chambers, Inc.
Cube launched his brand of E&J Brandy called “Fifth Generation,” which he co-owns with his business partner, Jeff Kwatinetz.
Lench Mob Records
Originally founded in 1990 as Street Knowledge Records, Lench Mob Records is a label owned by the hip-hop legend.
Solo by Ice Cube
Through his website icecube.com, the rapper offers hoodies, t-shirts and other men’s clothing for sale.