From the streets of Queens, New York, to the halls of business, Curtis James Jackson III, better known as 50 Cent, is a master of reinvention.
He is not only a rapper, singer, songwriter, actor and producer, but also a business mogul who wears many hats with equal panache.
From the man behind the hit 2003 album, Get Rich or Die Tryin’, to leading various successful entrepreneurial projects, 50 Cent has proven himself to be a business mogul of rare skills.
After filing for bankruptcy in 2015, he continued his upward trajectory and built an empire with businesses ranging from the music industry to consumer electronics, fashion to spirits, and digital platforms to fulfillment. movies.
If his past success is any indicator, we can expect even more exciting projects from this multi-faceted businessman in the years to come.
50 Cent’s business acumen is as powerful as his lyrical flow. Here’s a look at six companies owned by 50 Cent, which have contributed significantly to his business empire.
50 Cent founded G-Unit Records in 2003, a move that shook the hip-hop industry and paved the way for many successful artists like Lloyd Banks, Tony Yayo, Young Buck and Mobb Deep. Initially a joint venture with Interscope Records, Universal Music Group later acquired the label. It was notably under G-Unit Records that 50 released his emblematic album, Get Rich Or Die Tryin’.
Also in 2003, he co-founded G-Unit Clothing Company in partnership with Marc Eckō, founder of Eckō Unltd. In 2008, the rapper took full ownership of the company, transforming it into a standalone fashion brand. G-Unit Clothing offers a wide range of streetwear clothing and its products are widely appreciated for their unique design and quality.
In 2011, he entered the consumer electronics market by founding SMS Audio. SMS stands for “Studio Mastered Sound”, the company mainly focuses on the manufacturing and marketing of headphones. Acquiring KonoAudio as part of his expansion strategy, 50 Cent worked with Brian Nohe, the founder of KonoAudio, who became president of SMS Audio.
50 Cent and Randall Emmett launched Cheetah Vision in 2009, an American film production company focused on creating low-cost action thrillers aimed at international audiences.
The platform keeps fans informed about hip-hop news, music and trends. Designed and overseen by 50 Cent, ThisIs50.com is a hub for genre aficionados.
Entering the spirits market in 2017, 50 Cent launched Sire Spirits, producing premium wines and spirits under the Branson Cognac and Le Chemin du Roi Champagne brands. The company has received widespread praise from industry insiders and represents another successful foray into a competitive market for the multi-talented entrepreneur.