Africa Tourism Partners and UNISA partner with Millat Investments to deliver transformational entrepreneurship masterclasses at ATLF 2023

by MMC
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The University of South Africa, Millat Investments and Africa Tourism Partners have joined forces to achieve Transformational Entrepreneurship Masterclasses for women, youth, start-ups and African tourism entrepreneurs through a Transformational Entrepreneurship Masterclass. This will serve as a precursor to the 2023 Africa Tourism Leadership Forum and Awards. This is scheduled to take place on October 3, 2023 at the Gaborone International Conferences (GICC). As the flagship initiative of this year’s Forum, these masterclasses aim to transform knowledge into impact, driving innovation, change and operational excellence in the African tourism ecosystem. Due to the limited number of places, only pre-selected participants will have access to these Masterclasses.

Organized by the Government of Botswana through the Botswana Tourism Organization in partnership with Africa Tourism Partners, the 6th edition of ATLF will continue at the same venue from 4th at 6th from October 2023. This will bring together thought leaders and stakeholders from the African and non-African tourism sector for advocacy, dialogue, networking, learning and concrete resolutions. Notable supporting partners include UNWTO, AfCFTA, BDO Millvest Advisory, Industrial Development Corporation (IDC) – South Africa, Protea by Marriott (Massa), Hilton Garden Inn, Grandeur, Airlink, South African Airways and Channel Africa from SABC.

Highlights of the 2023 edition of the ATLF include the launch of Inaugural AfCFTA Forum on Tourism, Creative and Cultural Industries in partnership with Africa Tourism Partners and the approval of the new African Private Sector Alliance (ATPSA) by the AfCFTA. Added to this is an intra-African business exchange on travel and tourism characterized by a high-level B2B session which is also scheduled for October 3 at GICC for trade, destination marketing and product showcases.

Thought leaders joining this year’s faculty members include HE Petra Pereyra – EU Ambassador to the Republic of Botswana and SADC, Moseketsi Mpeta – Head of Tourism and Services at IDC , South Africa, Natalia Bayona – UNWTO Executive Director, Hon. Austin Abraham – Mayor of Gaborone City, Republic of Botswana, Beatrice Chaytor – Head of Division, Trade in Services DTIID, AfCFTA Secretariat, Hon. Patricia de Lille, MP – Minister of Tourism, South Africa and more.

Stakeholders who may be interested in attending the ATLF are informed that registrations for physical participation have been closed due to over-registration. However, they can still attend virtually by registering on to access the virtual online participation link.

Space is still available for a desktop exhibit and destination showcase. Register now or contact the registration hotline on +27 (0)81 303 7030 or

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