AfricaIgnite hosts the African leg of the Start-up World Cup at the Africa Tech Festival

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Africa Technology Festival

Wait…AfricaIgnite, formerly AHUB, Africa Tech Festival’s (, a flagship event for start-ups and innovators from the African continent, has been announced as host of the African leg of the prestigious Start-Up World Cup 2023, and 10 African start-ups will have the opportunity to compete for a place at the grand finale to be held in San Francisco, United States on December 1, 2023.

$1 million to be won – The AfricaIgnite Start-up Pitch showcase will take place at the Africa Tech Festival in November in Cape Town, South Africa. To participate, early-stage African start-ups and scale-ups with seed funding of up to $15 million will need to apply ( before October 15. The finalists, who will be revealed on October 30, will then have to travel to Cape Town and present their project in front of hundreds of investors and technology leaders on November 16.

The winner of the Africa Tech Festival pitch competition will then be invited to participate in the grand finale of the Startup World Cup, to be held in San Francisco on December 1, for this impressive US$1 million investment, ahead of industry greats like Barbara Corcoran from ABC’s Shark Tank, Sundeep Jain, Chief Product Officer at Uber, Daniel Sturman CTO at Roblox and more.

Since its launch in 2016, the festival’s start-up platform has been committed to supporting the growth of Africa’s budding entrepreneurs and innovators. Interest in this offering has grown significantly, to the point where AfricaIgnite now has its own lifeblood.

James Williams, Director, Events | Connect Africa | Informa Tech: “Africa’s bright, forward-thinking minds need a platform to network, inspire and co-build a stronger tech start-up investment ecosystem, which is exactly what that AfricaIgnite offers. As the Africa Tech Festival, we are excited to partner with the Startup World Cup to give our African colleagues the opportunity they deserve to showcase their businesses on the global stage. This is a very exciting partnership and, we hope, the first of many as the continent’s innovation sector gains momentum.

Investment in numbers

In 2022, Africa was the only region where investment in start-ups increased, with around $4.8 billion invested in around 1,000 companies. That said, this sum still only represents a paltry 1.2% of all seed funding raised globally. However, this is expected to change quite quickly in the coming years, as the continent’s ecosystem of entrepreneurs, start-ups and SMEs fully embraces the digital revolution and connectivity, while Africans create solutions to many of their own and global challenges.

During 2021-2022, 37% of investments were directed towards the FinTech space, but its dominance is now being challenged by innovation and new business ideas that solve the energy and waste problems of the Africa. Other sectors of interest also include telecommunications, media and entertainment, logistics and transportation, retail, agriculture and food, as well as the growing proliferation of deep technologies.

“We are very excited to partner with AfricaTech Festival for the Startup World Cup South Africa Regional and are delighted with the quality and enthusiasm of the competing start-ups,” said Anis Uzzaman, Founder and CEO of Pegasus Tech Ventures , which created the Startup World Cup competition in 2016. “Each year, we have been able to reach more entrepreneurs in more cities around the world and, in turn, connect more innovation ecosystems to Silicon Valley and to the rest of the world.

“We hope this partnership will create valuable new opportunities for competing African start-ups.”

In good company

The Africa Tech Festival also holds its own when it comes to the investment community, with databases of several thousand investors and venture capitalists mainly spread across Africa and the United States, as well as a strong community of founders, entrepreneurs and start-ups.

In addition to the exciting Pitch Showcase of early-stage start-ups, in 2023 AfricaIgnite is looking to up the ante with a curation of content that is exciting, informative and sure to grab space for attendees. The AfricaIgnite space located in the AfricaTech Hall will be a hub of activity offering excellent networking and matchmaking between founders and investors, a start-up marketplace and demo space (no pitch required), as well as a multitude of dedicated workshops and masterclasses. presented by the best professionals.

Delegates, start-ups and those considering launching into the new world of business can explore content that covers useful topics such as what to expect from the first year as a founder – what to do, become good and what to do. ignore; the power of collaboration in building a global business; perfecting the next “X” technology for future generations; create, finance and manage your start-up in an economically difficult period; concept to business – demystification of the entrepreneurial process, plus a series of discussions and presentations on financing, plus some very important information on exit planning 101!

There has never been a better time to head to Cape Town from November 13-16 to get in on the action at the Africa Tech Festival, the world’s largest and most influential technology, telecommunications and media gathering focused on Africa. In 2023, expect big things to happen in this space.

For more information, please visit the website here: Africa Tech Festival 2023 – Home of AfricaCom & AfricaTech (

To apply for the pitch competition, please click here: Africa Tech Festival 2023 – pitch competition (

Check out all Africa Tech Festival ticket options, including starter passes, here (

Distributed by APO Group on behalf of Africa Tech Festival.

For media inquiries, interviews and/or images, please contact:
Kaz Henderson
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About the Startup World Cup:
The Startup World Cup is a global conference and competition that aims to bring together start-up ecosystems around the world. The competition gives start-ups from around the world a chance to win a prize of one million US dollars in the form of an investment. This year there will be more than 50 regional events across North America, South America, Europe, Africa and Asia, leading up to the Grand Finale in San Francisco in September. The Startup World Cup is organized by Pegasus Tech Ventures, a global venture capital firm based in Silicon Valley.

About Africa Tech Festival 2023:
Africa Tech Festival, comprising flagship events AfricaCom, AfricaTech and AfricaIgnite is part of the Informa Tech Connecting Africa event series. A vibrant celebration of Africa’s diverse community of tech champions, the Africa Tech Festival is Africa’s largest technology and digital connectivity conference and exhibition, attracting hundreds of exhibitors, over 400 speakers and over 12,000 delegates.

Key themes for 2023 continue to explore the creation and sustainability of a connected Africa and the impact this can have on the continent’s people, but also the business prospects for local and global businesses and governments. Topics will include tomorrow’s telecommunications, connecting the next billion, digital infrastructure investment, sustainability and climate resilience, ICT policy and regulation, fintech and financial services, broadcast media and entertainment , pioneering technology, the future of work and talent and skills development. The Africa Tech Festival also includes the Africa Tech Festival Awards, an exclusive ceremony celebrating Africa’s technology pioneers hosted at the luxurious 5-star The Bay Hotel, as well as the LeadersIn Africa Summit, an exclusive event for VIPs offering services high level. presentations and panel discussions to Africa’s tech elite.

This press release was published by APO. The content is not controlled by the African Business editorial team and no content has been verified or validated by our editorial teams, proofreaders or fact-checkers. The issuer is solely responsible for the content of this announcement.

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