AI saves sales professionals more than two hours of work per day

by MMC
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Sales professionals also reported “huge time savings” in areas like employee onboarding and coaching. Managers say they are able to more quickly identify areas of growth within their sales teams.

In turn, the sales teams claim to be able to use the additional time savings thanks to AI focus more on the human aspect of their job. For example, “connecting with customers and closing deals,” Kelly Brooks, sales manager at HubSpot, wrote in the study. HubSpot did not immediately respond to Business Insider’s request for comment before publication.

Generative AI also plays a role for workers. 31% of sales professionals surveyed by HubSpot would use tools like OpenAI’s ChatGPT, a text-to-image generator. SLABand Jasper, an AI assistant, to help write sales content or outreach messages to potential customers.

But that doesn’t mean ChatGPT is doing its job, the study suggests. It just makes them easier. Nine out of ten sales professionals who use generative AI say they use AI chatbots as a starting point and make changes to AI-generated text.

AI does not replace salespeople, it is simply a matter of taking care of the more repetitive aspects of their work,” the study says.

HubSpot’s findings come as workers across industries begin using generative AI at work to increase productivity. Since the release of ChatGPT in November 2022, workers have turned to the AI ​​chatbot – some on the sly – to write code, generate real estate listings, create lesson plansand produce marketing materials.

But while businesses large and small have warmed to the idea of ​​adopting AI, many are treading lightly into uncharted territory as they consider the technology’s implications for data privacy and precision. Apple, Amazon and JPMorgan Chase have issued bans or restrictions around AI workplace use earlier this year; concerns may be related to why it is still only a tiny part of most businesses.

“We’re still at the stage where most CEOs are asking if there’s anyone in their organization who can tell them where AI is being used, what the risks are, and how they’re being mitigated,” people would say no. Julie Sweet, CEO of Accenture told the Financial Times earlier this month.

Still, sales professionals don’t see the AI ​​hype diminishing anytime soon, at least according to Blue Bowen, a sales technology researcher at business software company G2.

“Although generative AI is relatively new, compared to predictive AI and other forms, it is rapidly gaining momentum and is unlikely to stagnate,” he said in the study.

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