Gamma, the artist-focused platform that allows musicians to create, distribute and monetize their music, has announced its expansion into Africa, one of the fastest-growing music markets in the world. The platform, launched in 2019has already partnered with over 10,000 artists across Europe, Asia and Latin America, providing them with tools and resources to grow their fan base and revenue streams.
Founded by the former global creative director of Apple Music Larry Jackson and seasoned musical director Iké Youssef
As part of its African launch, gamma. also named Nigerian music mogul and executive producer Larry Gaaga as vice president for Africa. Larry Gaaga, who has worked with some of the biggest names in the African music industry, such as Wizkid, Davido and Burna Boy, will oversee gamma’s operations and strategy. on the continent, as well as the search and recruitment of new talents.
“I am thrilled to join gamma. as Vice President of Africa and help bring this incredible platform to African artists who deserve more recognition and support,” Larry Gaaga said in a statement. “Gamma is not just another streaming service or distribution company. It is a platform that truly cares about artists and their needs and provides them with everything they need to succeed in the global music market.”
Gamma’s unique value proposition lies in its innovative features and services that meet the specific needs of independent artists. Some of them include:
– Gamma Pro: a subscription-based service that gives artists access to advanced analytics, marketing tools, playlist showcases, sync licensing opportunities and much more.
– Gamma Studio: a cloud-based recording studio that allows artists to create and edit their music online, collaborate with other artists and producers, and share their work with their fans.
– Gamma Academy: An online learning platform that offers courses and workshops on various topics related to music creation, promotion and business, taught by industry experts and successful artists.
– Gamma Rewards: a loyalty program that rewards artists for their engagement and activity on the platform, such as uploading new music, inviting friends, completing courses and much more.
The platform’s mission is to democratize the music industry and empower artists to take control of their careers.
“We believe every artist deserves the chance to make a living from their music, regardless of location, genre, or level of popularity.” That’s why we created gamma., a platform that prioritizes artists and their provides everything they need. to reach their full potential. We are excited to expand into Africa and work with Larry Gaaga, who shares our vision and passion for supporting the African music scene. »