The 2023 Assegai Awards were a remarkable triumph for Ogilvy’s clients, highlighting the agency’s ongoing commitment to increasing brand effectiveness and driving commercial impact across their clients’ brands. These awards are one of South Africa’s premier communications effectiveness competitions, recognizing various areas of specialist marketing performance.
Bridget Harpur, Head of Marketing for Volkswagen South Africa, received the highest individual honor of the evening, as Marketer of the Year 2023. While Ogilvy received the award for Best Performing Agency , with an impressive 42 wins, including 14 gold, 12 silver, 9 bronze and 7 specialist awards.
“I am truly honored to receive this award. This achievement is a testament to the power of collaboration and the incredible Ogilvy team who worked tirelessly to bring our ideas to life and achieve impactful results,” said Bridget Harpur. world, our commitment to pushing boundaries and embracing technology is what truly inspires us to connect with our audiences. This award celebrates our collective vision and hard work.
Volkswagen SA was recognized for various campaigns throughout the evening that leveraged data, innovation and cultural insights to create impactful campaigns with both commercial and societal significance.
“What an incredible evening for Ogilvy and our customers. It was wonderful to see Bridget and Volkswagen SA announced as Marketer of the Year, after all the great work she has partnered with us on over the years,” said Pete Case, CEO and Creative Chairman of Ogilvy. “We are also extremely proud that Ogilvy was also recognized as the best performing agency at the event. »
“Assegais is an important event for us to evaluate the effectiveness of our marketing work in specialist disciplines, compared to the industry. So it’s incredibly rewarding to see such a wide range of client work recognized and to be the overall winner of the event. Congratulations to all our customers who shone, including Volkswagen, Castle Lager, Carling Black Label, Castle Lite, Cadbury, KFC, PEP, Food Forward SA, Colgate and DSTV. Thanks also to everyone we partnered with to complete this body of work. Today, success in marketing relies on a collaborative mindset and I believe these results truly demonstrate Ogilvy’s strength in combining the minds of different specialists with a single goal, that of creating maximum commercial impact for our customers,” adds Case.
“Following our two years of consecutive success at the Effies Awards, we are very proud to have our teams and clients recognized at this year’s Assegai Awards,” said Ogilvy Chief Strategy Officer Neo Makhele. “These achievements truly reflect our commitment. “Work that works. Seeing so many different clients and projects recognized underlines our commitment to improving industry efficiency, shaping and influencing culture, and generating social and economic impact for brands .”
These awards follow a string of successes this year for Ogilvy, including Cannes Agency of the Year, Loeries, Effies and now the 2023 Assegai Awards.