Channels TV launches business competition series, ‘Fund It Forward’

by MMC
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Channels Media Group officially announces its major new social enterprise project. In a world where these companies are increasingly trying to bridge the gap between people and profits, the burning question arises for Nigeria: are these impact-driven business models scalable and sustainable here? “Fund it forward” seeks to answer this question by putting 12 young social entrepreneurs to the test.

Week after week, our entrepreneurs must balance their business acumen with their unwavering commitment to making a positive difference, as they participate in a series of challenges designed to not only elevate but also evaluate their budding social enterprises. These challenges will reflect the real-world steps of building a mission-driven business, so that as our candidates develop their skills and expertise, so will our viewers.

During eight intense elimination rounds, contestants must convince a seasoned panel of judges that they possess the rare combination of innovation, heart and business prowess needed to succeed. The pressure is on as they fight for the chance to secure major grants and invaluable mentorship from esteemed social entrepreneurs.

Our judges will be exceptional men and women in the field of impact, eager to cultivate the next generation of socially motivated entrepreneurs. Their expertise will cover building successful startups, wisely financing businesses, advocating for underserved groups and much more.

Our candidates will be young and motivated Nigerians, aged 20 to 35, with early-stage social enterprise projects. Anyone who fits this project and wants the chance to make a meaningful difference can apply here.

“Fund It Forward” is the brainchild of executive producer Zemmy Momoh, director of corporate social responsibility and social impact programming at Channels Media Group. Reflecting on the vast potential of Nigerian youth, Momoh says: “Nigeria has one of the largest youth populations in the world, with around 70% of the country’s population under the age of 30. We have a huge potential economic engine here, if we can just harness the entrepreneurial, problem-solving spirit that is so evident in the country. young Nigerians.

Channels Media Group has social impact and empowerment in its very DNA, so we wanted to play our part in motivating young people in an entertaining yet informative way. We thought: why not give a real helping hand to young, mission-driven entrepreneurs, while also educating and inspiring our viewers on the ins and outs of socially-motivated businesses? »

In collaboration with Lighthouse Television and Filmworks, “Fund It Forward” promises to captivate audiences across Nigeria and beyond. Scheduled to premiere on Channels TV in the final quarter of 2023, viewers are invited to join the transformative journey of these change-making entrepreneurs and feel empowered to become changemakers themselves.

Promotional video:

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