Huawei’s new wearables take fashion inspiration as they seek to grow their consumer base

by MMC
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Huawei Technologies has unveiled its new consumer wearable devices as part of a revamped strategy for the Middle East and Africa.

Chinese society, which also makes smartphones which rival those of Apple And Samsungpresented the smart glasses Huawei Watch GT 4, FreeBuds Pro 3 and Eyewear 2, as well as the MatePad PaperMatte Edition tablet in Dubai on Tuesday.

In a bid to appeal to a wider customer base, the design of the new smartwatch, in particular, has been revamped to reflect a more “edgy” approach, Huawei said.

The company, which has been operating in the wearables sector for 10 years, said it has amassed more than 130 million users worldwide for its wristbands.

The Huawei Health app has surpassed 450 million registered users, with more than 100 million active monthly users, Huawei said.

“After 10 incredible years of product research and development, we have taken wearable technology, especially smartwatches, to a new height (with) commercial and strategic priorities,” Pablo Ng, president of Huawei Consumer Business Group in Middle -East and Africa, declared.

Huawei plans to continue investing in Middle East and Africa to support its growth in the region.

The company aims to expand its portfolio across all its product categories, with a focus on its smartphone business, said Peak Yin, Huawei Consumer Business Group country manager for the UAE, said previously The National.

Smart wearable devices allow users to access important information, notifications, and other data even without their primary device.

Advances in health tracking in smartwatches have also become a key battleground for manufacturers trying to appeal to a more wellness-oriented customer base.

Global shipments of wearable devices returned to growth in the second quarter of 2023, gaining 8.5% annually, to reverse two quarters of decline, according to the latest data from the International Data Corporation.

For 2023, headphones, which include audio devices such as wireless earbuds, are expected to record the highest number of units shipped with approximately 320.7 million and show a year-over-year growth of 4.5 percent, he said.

Smartwatches, however, are expected to see the strongest growth this year, at 11.3%, with shipments expected to reach around 165.4 million, IDC said.

Overall, global shipments of wearable devices are expected to approach the 520 million mark and see annual growth of about 5.6 percent, the US research firm said.

On Tuesday, Huawei signed a preliminary agreement with Dubai-based Medcare Hospitals and Medical Centers, which will focus on accessibility and data-driven personalized care.

The partnership will allow users to monitor health including heart rate, sleep patterns, physical activity and advanced metrics such as blood sugar risk assessment.

Updated: October 4, 2023, 11:58 a.m.

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