IPG Health, the leading global healthcare marketing communications network, strengthens its offering and presence in the Middle East and North Africa (MENA) region with the launch of McCann Health Cairo. The new full-service agency continues IPG Health’s commitment to providing the best talent, capabilities and expertise to deliver the right, tailored solutions to our clients in every global market.
McCann Health Cairo strengthens the network’s regional hub in Dubai, positioning IPG Health to provide specialist capabilities, including manufacturing and medical expertise, to pharmaceutical and healthcare companies across the MENA region.
“The MENA region is a dynamic and rapidly growing market that is increasingly important to our global clients, as well as to our own business,” said Dana Maiman, CEO of IPG Health. “As with everything we do, expanding our offering in this region is part of our commitment to doing what is right for our customers, their brands and our people. This is how we accelerate value, impact and growth.
Offering a comprehensive suite of healthcare marketing and communications capabilities, McCann Health Cairo is led by Karen Kamel as Regional Managing Director. The agency builds on the growth and momentum of the McCann Health Dubai network, which has enjoyed a series of creative and commercial successes in 2023, including several ‘Best Places to Work’ recognitions and its popular ‘Wall Street Balls’ campaign with the FP7 McCann. Dubai and the Testicular Cancer Society have won several awards at prestigious awards programs, including the Cannes Lions Festival.
“The MENA healthcare industry is evolving at an incredible pace as our customers face increasing pressure to become more agile, more resourceful and more efficient globally AND locally,” said Karen Kamel, Director regional general manager of McCann Health Dubai and McCann Health Cairo. “The addition of McCann Health Cairo to our group allows us to bring the unrivaled creativity and global scale of IPG Health to our clients, which will undoubtedly take them, and ourselves, to even greater heights. higher.
The launch was in collaboration with IPG’s FP7McCann Cairo, one of the most prominent creative agencies locally, under the leadership of Amr Kalaawy. As sister agencies within the IPG network in Egypt, FP7McCann and McCann Health Cairo will collaborate leveraging synergies and resources to benefit clients in the region.
Saturnino Izquierdo, President of Global Client Solutions for IPG Health International Markets, said: “This decision demonstrates our unwavering commitment to our clients and their brands. The MENA region is experiencing an extraordinary transformation of its health systems that offers enormous opportunities. With McCann Health Cairo, we are now even better positioned to help our clients propel their growth, creativity and impact in the region to even greater heights.
About McCann Health Cairo
Part of the global IPG Health network, McCann Health Cairo is a full-service healthcare communications agency. The agency provides health and wellness communication for pharmaceutical and consumer brands, promotional communication and medical education targeting patients and healthcare professionals, as well as public health awareness. campaigns.
About McCann Health Dubai
Part of the global IPG Health network, McCann Health Dubai is an award-winning, full-service healthcare communications agency. The agency provides health and wellness communication for pharmaceutical and consumer brands, promotional communication and medical education targeting patients and healthcare professionals, as well as public health awareness. campaigns. McCann Health Dubai strikes the right balance between strategic, creative, medical and digital excellence to elevate customers to greater heights. An excellent Place to Work™ certified company, the agency was named 2023 Best Healthcare Communications Agency by MEA Market’s UAE Business Awards, and ranked third among the UAE’s Top 10 Workplaces for Parents™ United Arabs by Great Place to Work® Middle East.
About IPG Health
IPG Health is a global collective of the world’s most renowned and award-winning healthcare marketing agencies. We are more than 6,500 people across six continents, driven by a healthy obsession with creating new marketing solutions and harnessing creativity, technology, science and data to inspire behaviors that promote better health. With more than 45 agencies, including more than 18 specialist units, our integrated approach to the full range of communications capabilities ensures we can help our clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the world’s 20 largest pharmaceutical companies as well as countless startups, biotechnology companies, biopharmaceutical companies and various life sciences companies. IPG Health companies won coveted honors in 2023, including “Health Network of the Year” on Ad Age A-List, Cannes Lions Festival, Clio Health Awards, Med Ad News Manny Awards and New York Festival Health Awards. We are part of the Interpublic Group of Companies (NYSE: IPG). Visitipghealth.comto learn more.