Grammy-winning artist and EGOT status holder John Legend has ventured into the world of tech startups with his latest project, “It’s Good.”
The social app, launched in March 2023, raised $5 million in a recent funding round, with participation from Lightspeed Venture Partners, a California-based venture capital firm specializing in multi-stage investments in various sectors.
“It’s Good”, launched in March 2023 by John legend and tech entrepreneur Mike Rosenthal, is a social app designed to offer personalized food and travel recommendations based on users’ social connections.
Similar to popular review platforms such as Yelp and Google Reviews, this innovative platform operates under the guiding principle that “a restaurant recommendation from a trusted friend is more valuable than the recommendations of 10,000 strangers.”
John Legend, known for his achievements in the entertainment industry, explained the inspiration behind this venture saying, “My friends always contact me to get ‘my list’ of restaurants in cities I’ve visited. With “It’s Good,” we sought to create a trusted community for foodies to recommend their favorite places and discover new ones through a platform that is friendly, easy to share and beautiful.
Mike Rosenthal, co-founder and CEO of “It’s Good,” expressed his pride in the platform they built, saying, “For years, I dreamed of a platform built specifically for these trusted connections, to help me travel, or find a new local favorite. I’m so proud of what we’ve built and I’m so excited about what we have coming.
The app not only allows users to view and explore their friends’ favorite places, but also includes recommendations from high-profile celebrities.
As ‘It’s Good’ moves from an invite-only platform to building its community, the company plans to prioritize growth over revenue, thanks to the $5 million investment secured to investors. Additionally, the team is exploring potential partnerships with hospitality and food companies.
John Legend’s impact extends beyond entertainment to the world of business
Beyond his achievements in the entertainment industry, John Legend has made his mark in the business world, venturing into private investments and endorsing various brands.
In February 2023, he joined forces with dermatologist Dr Naana Boakye to launch Loved01a personal care brand aiming to democratize skincare by offering high-quality unisex skin and body products, suitable for melanin-rich skin, at affordable prices.
Legend’s diverse portfolio spans real estate and investments in startups such as Get Lifted Film Co., Our Happy Company, Walker & Company and Thrive Market. Its brands include collaborations with Walgreens, VRBO and Google.