Logidoo, a rising star in the African logistics and e-commerce sector, has proudly announced a significant increase in its seed funding, securing $1,550,000. This investment, led by a consortium of venture capitalists such as Maroc Numeric Fund II (Morocco), 216 Capital (Tunisia), Gullit VC (Ethiopia), Founders Factory Africa (Nigeria), Sunny Side Venture Partners (Egypt/Japan) and Kalys Ventures (Morocco), highlights Logidoo’s unique position in transforming the logistics landscape across Africa.
This funding round marks a significant milestone for Logidoo, underscoring market confidence in its innovative approach to addressing a crucial African challenge: relatively low intra-African trade compared to regions like Asia and the EU. By focusing on “cross-border” logistics, Logidoo is not only a logistics provider but a visionary company making the vision of the African Continental Free Trade Area (AfCFTA) a tangible reality.
Unique value proposition
Logidoo has established itself as a “Cross-border end-to-end 5PL” provider, a term that sums up its innovative approach and sets it apart in the logistics sector. This slogan reflects our commitment to offering comprehensive cross-border logistics solutions that are unrivaled in the market.
Traction and operational efficiency
Logidoo has demonstrated remarkable traction and operational efficiency. To date, the company has more than 3,000 logistics providers, has completed more than 100,000 operations, served more than 400 customers and is present in 8 countries across the continent. Achieving positive EBITDA status since January 2023 once again illustrates Logidoo’s financial health and business acumen, setting it apart from other cash-burning logistics startups.
Strategic expansion and strengthening of leadership
In 2023, Logidoo embarked on an ambitious expansion plan, extending its franchise network to 5 African countries. This strategy, supported by the latest financing, aims to consolidate Logidoo’s footprint across the continent. Adding to this momentum is the introduction of experienced executives to the team, including key positions such as CFO and COO, strengthening executive leadership.
The founder, Tamsir Ousmane Traoré, with his extensive experience in the field of logistics, including teaching logistics and as president of the logistics commission within the Private Sector Association of Senegal, with 10 years of expertise in the sector, and Mohamed Alaoui, 3PL and messaging specialist with over 20 years of experience in Morocco and the sub-region, embody the perfect founder-market fit, further reinforcing confidence in our direction and strategy.
Based in Senegal, Morocco, Ivory Coast and Tunisia, Logidoo is revolutionizing the African logistics industry with its comprehensive digital platform that covers the entire logistics value chain. By integrating players from the formal and informal sectors, Logidoo guarantees extensive market coverage, ranging from transport to cash management.
Look forward to
Expressing its gratitude to its historical investors (UM6P Ventures, Haské Ventures, Launch Africa, Rachid Salik) as well as to its new investors, Logidoo aims to become the essential platform for the development of inter-African trade by notably increasing the volumes of transactions between the different logistics players. corridors deployed.
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