Netflix is ​​“delighted” with its crackdown on shared passwords. Don’t expect this to end anytime soon.

by MMC
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“Our engagement is affected a bit by our paid sharing. Think of it like fewer households using the same account,” Sarandos said. “So let these people turn away and have their own accounts, and we convince them with our programming, which will standardize and continue to grow. We are really satisfied with our commitment.

Sarandos added that Netflix subscribers spend an average of about two hours a day on the platform, with hits like “Stranger Things,” “Bridgerton” and “Squid Game” attracting huge audiences around the world.

These audiences are willing to either pay the full subscription fee, ranging from $6.99 to $22.99 each, or shell out the additional $7.99 fee to add new users to their existing accounts.

The company temporarily paused increasing the price of its subscription plans while rolling out password sharing rules, co-CEO Greg Peters noted in Tuesday’s release. call for resultsbut now that users have gotten used to these fees, prices could continue to rise.

“You’ve seen us do this in the United States, the United Kingdom and France. These changes have gone well, better than expected,” Peters said. “And we will continue to monitor other countries and try to assess when we have brought enough additional entertainment value – we see engagement, retention and acquisition as signals there – so that we can come back “to members and ask them to pay a little more to keep that positive flywheel going, so we can invest in more great movie series and games for those members.”

Peters added: “You know, the summary statement might be, ‘back to business as usual.’ »

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