Samsung continues its reign as global leader in the television market

by MMC
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Market research firm Omdia reported that Samsung achieved a 30.08% share of the global TV market in 2023, solidifying its status as an industry leader since 2006. This success is largely due to the company’s strategic focus on premium and large-screen TV categories, driven by its cutting-edge QLED and OLED models.

Samsung asserted notable leadership in the premium TV sector, particularly for TVs larger than 75 inches and priced above R46 000. The company recorded an impressive 60.5% market share in terms of sales of televisions priced above R46 000, while maintaining a lead of 33.9%. share of sales of televisions over 75 inches. Additionally, thanks to robust sales of 98 inch modelstelevisions larger than 90 inches maintained their lead with a market share of 30.4%.

Building on its success in the ultra-large and high end television market, Samsung has also made significant progress in the OLED sector capturing a market share of 22.7%. With the expansion of the OLED line in 2024, Samsung’s market share in the OLED sector is expected to increase in 2024.

“We are proud to be recognized as the global market leader in the TV industry for 18 consecutive years, which is a testament to the enduring trust and loyalty our customers have placed in Samsung,” said SW Yong, President and CEO. responsible for the visual display business at Samsung Electronics. . “We are deeply committed to advancing the industry, going beyond exceptional image quality to deliver more meaningful and valuable experiences. »

At the Consumer Electronics Show (CES) 2024, Samsung Electronics unveiled the revolutionary NQ8 AI Gen3 processor. Advancements in cutting-edge chipsets and capabilities are expected to redefine the smart TV field, integrating sophisticated AI powered by Tizen OS to make AI displays the center of smart home innovation.

The year 2024 is shaping up to be another year of significant innovation for Samsung. With advancements in processors and cutting-edge AI capabilities, Samsung is on track to further transform home entertainment and set new benchmarks in the TV industry.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company redefines the worlds of TVs, smartphones, wearables, tablets, home appliances, networking and memory systems, LSI systems, foundries and LED solutions, and delivers a seamless connected experience through its SmartThings ecosystem and open collaboration with its partners. For the latest news, please visit the Samsung Newsroom here

Samsung’s involvement in the Olympic Games

Samsung has been a Global Olympic Partner since the Nagano 1998 Olympic Winter Games. For more than 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Beijing 2022 Olympic Games and beyond. The company’s commitment to the Olympic Movement will enter its fourth decade of partnership and extend through Los Angeles 2028. Samsung’s targeted innovations in the wireless communications and computing equipment category, including activations This equipment’s artificial intelligence, virtual reality, augmented reality and 5G capabilities will change the way the world experiences the Olympic Games.

About Samsung’s involvement in the Paralympic Games

Samsung is a global partner of the International Paralympic Committee (IPC) in the category of wireless communications and IT equipment. Since the Torino 2006 Paralympic Winter Games, the company has proudly supported the Paralympic movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through Los Angeles 2028 and will be celebrated through innovative mobile and computing experiences powered by targeted innovations in the wireless communications and computing equipment category, including enabling artificial intelligence, virtual reality, augmented reality and 5G features. of this equipment.

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