SAP announces new generative AI assistant Joule

by MMC
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JOHANNESBURG, South Africa, September 27, 2023 -/African Media Agency(AMA)/- SAP SE (NYSE: SAP) today announced Joule, a natural language generative AI co-pilot that will transform the way businesses operate.

Joule will be integrated across SAP’s enterprise cloud portfolio, providing proactive, contextualized insights from the breadth and depth of SAP solutions and third-party sources. By quickly sorting and contextualizing data from multiple systems for smarter insights, Joule helps users work faster and achieve better business results in a secure and compliant way. Joule builds on SAP’s proven track record of breakthrough technology that drives real results.

“With nearly 300 million business users worldwide regularly working with SAP cloud solutions, Joule has the power to redefine the way businesses – and the people who run them – work,” said Christian Klein , CEO and member of the board of directors of SAP SE. “Joule builds on SAP’s unique position at the intersection of business and technology and leverages our relevant, trusted and responsible approach to business AI. Joule will know what you mean, not just what you say.

Joule will be integrated into SAP applications from HR to finance, supply chain, procurement and customer experience, as well as the SAP Business Technology Platform. Joule transforms the SAP user experience: it’s like tapping your smartest colleague on the shoulder. Employees simply ask a question or formulate a problem in simple language and receive intelligent answers drawn from the wealth of business data in the SAP portfolio and third-party sources, while maintaining context. Imagine, for example, a manufacturer asking Joule to help them better understand their business performance. Joule can identify underperforming regions, link to other data sets revealing a supply chain issue, and automatically connect to the supply chain system to suggest potential solutions for the manufacturer’s consideration. Joule will continually offer new scenarios for all SAP solutions. For example, in the field of human resources, it will help write unbiased job descriptions and generate relevant interview questions.

“As generative AI moves beyond the initial hype, the work to ensure measurable ROI begins,” said Phil Carter, group vice president, Worldwide Thought Leadership Research, IDC. “SAP understands that generative AI will eventually become part of everyday life and work and is taking the time to build an enterprise co-pilot that focuses on generating responses based on real-world scenarios – and implementing places the necessary safeguards to ensure it is also responsible.

Joule will be available with SAP SuccessFactors solutions and the SAP Start site later this year, as well as SAP S/4HANA Cloud, public edition early next year. SAP Customer Experience and SAP Ariba solutions as well as SAP Business Technology Platform will follow, with many other updates to the SAP portfolio to be announced at the show. SuccessConnect event from October 2 to 4, the SAP Spend Connect Live event from October 9 to 11, the SAP Customer Experience LIVE event on October 25 and SAP technical training conference on November 2 and 3.

Joule builds on and enhances existing SAP Business AI offerings. More than 26,000 SAP Cloud customers have access to SAP Business AI across multiple scenarios and partner solutions. SAP’s overall strategy to build an enterprise AI ecosystem of the future also includes direct investments, such as those announced in July with Aleph Alpha, Anthropic and Cohereas well as partnerships with third parties, including those with Microsoft, Google Cloud And IBM announced in May. Sapphire Ventures LLC, a global software venture capital firm, is backed by SAP and is dedicating over US$1 billion to funding AI-based enterprise technology startups.

Learn more about Joule here.

Distributed by African Media Agency (AMA) on behalf of SAP Africa.

About SAP

SAP’s strategy is to help every business operate like a smart, sustainable business. As the market leader in enterprise application software, we help businesses of all sizes and industries operate at their best: SAP customers drive 87% of total global commerce.

Our machine learning, Internet of Things (IoT), and advanced analytics technologies help transform our customers’ businesses into intelligent enterprises. SAP helps give individuals and organizations deep insight into their business and fosters collaboration that helps them stay ahead of their competitors.

We simplify technology for businesses so they can use our software the way they want, without interruption. Our end-to-end suite of applications and services enables businesses and government customers in 25 industries around the world to operate profitably, continuously adapt and make a difference. With a global network of customers, partners, employees and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit

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