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by MMC
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RIYADH: Music, talent and speed will unite as the STC Formula 1 Saudi Arabian Grand Prix announces a collaboration with XP Music Futures for this year’s XPERFORM competition.

The three-year partnership will provide competitors with the unique opportunity to showcase themselves on the global stage with a live performance during the upcoming F1 race weekend in Jeddah, March 2024.

This year’s auditions for XPERFORM, held live at the Music Hub in Riyadh, set a new standard for music competitions in the Middle East and North Africa region. The event showcased an incredible array of talent and represented musical genres from across the spectrum, culminating in a true celebration of the rich musical and cultural tapestry seen throughout the region.

A distinguished jury, comprised of Moe Hamzeh, Karima Damir, Banah Anabtawi, Lil Eazy and Liliana Abudalo, provided valuable feedback and constructive criticism, elevating the artists to unforeseen heights before ultimately narrowing the field down to 12 people.

XPERFORM is part of a series of initiatives from XP Music Futures aimed at raising the curtain and supporting the emerging talents of tomorrow. The conference also unveils HUNNA (the Arabic plural of “she”), a one-on-one mentoring program for women, by women. Meant to cover everything from music management and artistry to the nuances of production and the music business itself, this year sees a Music Futures XP that aims to give the next generation of talent the tools they have needed to succeed.

Martin Whitaker, CEO of Saudi Motorsport Co., promoter of the Saudi Arabian Grand Prix, said: “We are honored to partner with XP Music Futures on this very exciting initiative to seek out and promote some of the best young talents from the region. .”

He added: “XPERFORM’s mission to discover the region’s emerging voice talent aligns perfectly with our own commitment to using the power of F1 to motivate our young people to pursue their dreams. Our previous three F1 race weekends have shown how racing and live music combine to form a magnificent package of adrenaline-fueled action and entertainment, serving to inspire the people of the Kingdom to achieve their full potential. potential.

“We look forward to collaborating and supporting XP Music Futures on this journey and are excited to welcome the successful entrants to the stage next March at the 2024 Formula 1 Saudi Arabian Grand Prix.”

Ramadan Alharatani, CEO of MDLBEAST and XP Music Futures, said: “At MDLBEAST – and through XP Music Futures – we are committed to creating opportunities for artists while continuing to accelerate the development of the music scene in our region. We are proud to unveil this powerful initiative with the Formula 1 Saudi Arabian Grand Prix to provide another stage for incredibly talented artists.

“We would like to thank the (Arabian Grand Prix) for supporting our mission to discover the invisible to the rest of the world and for joining forces to inspire future generations as we pave the way to establish an ecosystem thriving music industry in the MENA region. region.”

This year’s XP Music Futures will take place in Riyadh from December 7-9. Tickets for the 3-day event are available via the XP Music Futures official website.

Earlier this year, XPERFORM announced its collaboration with YouTube to support the Saudi music industry. As part of this collaboration, YouTube hosted a bootcamp to help artists reach a wider audience using YouTube’s multiple formats.

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