Top 2 most valuable telecoms in South Africa: Brand Finance

by MMC
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MTN remains South Africa’s most valuable brand, despite an 8% drop in value year-on-year, now standing at less than R70 billion. This is according to the latest statistics from Brand financing. Brand Finance is the global leader in brand valuation consulting. They have helped thousands of businesses understand the financial value of their brands and use that information to make strategic decisions.

Credible assessment

Recognized as the leading brand valuation company, it has a comprehensive database of metrics widely used by financial institutions, non-governmental agencies and academics. A pioneer in its field, it has the distinction of being the first company accredited both ISO 10668: Brand enhancement and ISO 20671:Their team sets the highest standards for expertise and rigor in conducting brand reviews.

According to its latest report, the telecommunications giant has expanded its operations beyond South Africa, notably establishing a significant presence in Nigeria, its largest market in terms of user base and revenue.

Vodacom is gradually closing the gap

This year, 2024, Vodacomrivaling MTN, secured the second position by increasing its brand value by 10% to around R43 billion, narrowing the gap between the two main competitors.

Despite operating autonomously and listing on the JSE, Vodacom’s affiliation with Vodafone, as revealed by Brand Finance data, strengthens its brand equity, promoting greater recognition and trust.

Jeremy Sampson, Chairman of Brand Finance, says: “Amidst the myriad challenges facing South African businesses, our research highlights that now more than ever, brand consistency is crucial to driving growth . »

Recent developments in the technology industry show that MTN continues to show solid growth by exploring untapped markets in Africa through its explosive Ayoba app: https://www.itnewsafrica.com/2024/04/african-super- app-hits-35- million active users per month/

Despite the setbacks in its “Please Call Me” saga, Vodacom continues to excel in brand retention value. They have significantly narrowed the gap between themselves and industry leaders, MTN. In the six months from April to September 2023, Vodacom generated service revenues of R59.35 billion, a notable increase of 42.2% compared to the R41.73 billion recorded during the same period in 2022. This substantial increase can be attributed mainly to an additional surcharge. revenue of R14.31 billion from its acquisition of Vodafone Egypt, coupled with a 12% depreciation of the rand against Vodacom’s basket of international currencies. Despite South Africa’s relatively lower growth potential compared to many other African markets, Vodacom saw a more modest 4% increase in service revenue, from R29.49 billion to 30. R67 billion.

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