TUI Futureshapers program empowers leaders of Portugal and Senegal

by MMC
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In Senegal, 100 startups and small and medium-sized businesses will benefit from training opportunities, access to capital, market connections and support to increase their income. In Portugal, teams of young entrepreneurs will receive training and mentoring to create eight social enterprises in tourism.

BERLIN – The tourism environments of Senegal and Portugal are very different from each other – but there is a challenge common to both countries: despite a strong tourism sector and an immense natural and cultural heritage, entrepreneurs in Senegal and Portugal Portugal faces obstacles to creating and growing. their micro, small and medium enterprises. These challenges include a lack of qualified personnel as well as limited access to markets and financing. THE TUI Futureshapers Program wants to fuel a culture of impact-driven entrepreneurship that innovatively tackles social and environmental issues and transforms tourism into a key solution to local challenges.

Thanks to the TUI Futureshapers project in Senegal, 90 MSMEs will have access to an extensive digital support program. Strategic consulting will cover topics such as creating a unique selling proposition and learning about marketing, communications and customer loyalty. TUI Futureshapers Senegal, a program managed in collaboration with the GreenTec Capital Africa Foundation, will also identify ten high-potential start-ups that will benefit from a robust venture capital creation program with a team of international experts and a field team dedicated local. Over seven months, they will receive specialized training and guidance to transform them into commercially-ready businesses. The program will conclude with an investors’ trip, through which European investors will be able to discover the dynamic Senegalese tourism ecosystem – with the ultimate objective of investing in the project participants.

In Portugal, the TUI Futureshapers program aims to promote social innovation in tourism by providing a six-month development program for eight projects and helping them become fully-fledged businesses. These companies will contribute to a more dynamic entrepreneurial ecosystem and have a positive impact on responsible tourism in Portugal. The program takes place in partnership with local incubator IRIS and includes on-site residential programs, study tours of local impact projects and various workshops on topics such as building a value proposition, financial planning , partnership management, impact measurement and digital marketing. As part of the program, participants will also benefit from one-on-one business mentoring sessions and online training content delivered by TUI Group experts. Participating teams will present their social enterprise concepts to potential investors and partners at a final event in Lisbon in October.

Filipa Cabrita is co-founder of one of these projects. His social enterprise, KKIDS_CELL, plans to create workshop experiences where local people in the picturesque town of Elvas can share their knowledge of local crafts with tourists, for example by working with clay or wool. She shares her thoughts on the first residential program: “I am an architect by training and profession, so the creative aspect of being an entrepreneur has never been a problem. However, I was surprised by how much I learned with the financial planning workshop, including developing a mathematical methodology to justify the price of a product, for example.

TUI Futureshapers Portugal and Senegal are part of the international TUI Futureshapers program which empowers people to transform social challenges into entrepreneurial opportunities in holiday destinations.


Vicki is the co-founder of TravelDailyNews Media Network where she is the Editor-in-Chief. She is also responsible for daily operations and financial policy. She holds a bachelor’s degree in tourism business administration from the Technical University of Athens and a master’s degree in business administration (MBA) from the University of Wales.

She has many years of academic and industrial experience in the travel industry. She has written/edited numerous articles in various travel magazines.


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