Meta executives view Apple’s entry into the market not only as validation for Mark ZuckerbergThe pivot to the metaverse, but also as a way to attract more customers, the Journal reported, citing anonymous sources. They said the company hopes its Quest headset could become the Google Android of the metaverse.
Meta’s headset retails for around $500, a fraction of the $3,500 price of the Vision Pro. This last device high price, which has already proven to be a sore point with potential buyers, could push customers towards Meta’s cheaper alternatives.
The price of Apple’s latest offering has raised eyebrows among those already using the Metaverse. An Oculus user told the Financial Times that he came up with the idea of paying $3,499 is laughable.
This isn’t the first time Apple’s new product has been linked to the rival tech company. Some commentators have speculated that Apple’s headset is a form of insurance against Meta.
Bloomberg reported that Apple would face problems if augmented reality headsets took off and it didn’t have a product in the space. The Vision Pro is more of a defense against the technology’s potential popularity, he argued.
A recent BI analysis of regulatory filings revealed that Meta has lost a cumulative amount 47 billion dollars in its metaverseReality Labs division focused on 2019.
He said The edge: “I don’t know how to state more clearly that we continue to focus on Reality Labs and the metaverse.”
Meta was still investing more than $15 billion a year in the project, Zuckerberg added.
Representatives for Meta did not respond to a request for comment from Business Insider.
